Knowledge about your brand that lets you get on-brand results
A page per brand that holds how it sounds, who it is for, what it sells and what it never says. It is what Rolly reads before it writes a word.
What it takes off your hands
- Re-explaining the client’s voice to each new writer
- A brand guide nobody opens, in a shared drive
- AI drafts that sound like AI
- Every freelancer inventing the tone again
- One page per brand, written once
- Example posts that set the register
- Your own writing rules, pasted in as they are
- Everything the team and Rolly write from
Show it, do not describe it
Paste up to three posts that already sound like the brand. They outrank every tone word in the profile, and the page says why three is the limit: they travel with every message, so a fourth would start pushing the rest of the brand out.
Three example posts
Up to 1,200 characters each. Rolly matches their register more closely than anything you describe.
Twelve tone words
Warm, plainspoken, dry, irreverent. Pick from the list or write your own.
Say this, avoid that
The phrases you always use, and the words that are never allowed near this brand.
Bring instructions from your current AI assistant
You have a page of writing instructions in another tool. Paste it in as it is, up to four thousand characters.
Rolly reads it for style only. Anything in it that tries to change how Rolly works, what it is allowed to do, or how it answers is ignored. It is treated as your writing, not as instructions to the assistant.
Who is the account for?
A founder writing as themselves, a business written in the founder’s voice, and a company account are three different jobs. Say which, and the writing changes: a personal account can say “I”, a company account reaches for a customer, the team or the numbers instead.
- A one-liner, in two hundred characters
- The mission or positioning underneath it
- A completeness bar, so you can see what is still empty
- Suggestions on the fields where people stall
Eight sections, and none of them a wall of text
Overview
The one-liner and the mission that anchor everything else.
Voice and tone
How the brand sounds, applied to every suggestion.
How to write it
Your house rules: caption rules, angles, formats, the call to action.
Audiences
Who you are talking to, so hooks and calls to action are aimed at someone.
Products
What you actually sell, quoted in promo posts and replies.
Competitors
Who you are measured against, and how you differ.
Do’s and don’ts
The rules every post and every reply follows.
Links and docs
Reference material the team and Rolly can pull from.
Audiences, products and competitors are lists with fields, not paragraphs: up to eight personas, twenty products, twelve competitors.
It has a budget, and it tells you
About eight thousand characters of the profile travel with every message. That is a real limit, so the page shows how full it is and names what stops reaching Rolly first — links, brand assets and competitors — instead of quietly dropping it.
- A character count under every long field, red when it is over
- A profile-size meter that appears before it matters
- The order things drop in is fixed and knowable
- Rolly can still read the full profile on request
Four ways it fills up
You type it
Everything saves as you write, and the page says when it has.
From your website
Point it at your site and it proposes a one-liner, a mission, tone words and products. Nothing saves until you accept it.
From a client intake
Your client’s answers arrive as a review; you tick which ones belong in here.
From Rolly, as it works
When it learns something durable about the brand it writes it down and shows a receipt.
- Per brand
- One profile each, never shared between clients
- Voice examples
- Three posts, 1,200 characters each
- Travels with every message
- About 8,000 characters of the profile
- Plans
- The page on every plan. The AI helpers on Pro and Max
Everything in the knowledge base
- A one-liner, a mission and who the account is for
- Three example posts that set the register
- Twelve tone words, yours or ours
- Say-this and never-say lists
- Caption rules, angles, formats and a call to action
- Up to eight audiences, with goals and pain points
- Products, competitors, links and reference docs
- Your existing writing rules, pasted in and read as style
- A read-only voice link you can share and revoke
Questions about brand knowledge
No. A one-liner and one post that already sounds right will carry most of the work. The page shows what is still empty and marks each section off as you go.
Keep exploring
Manage accounts without the overwhelm
Bring one brand or twelve; SocioRolla helps you keep up.