Generate leads on autopilot from your post while you’re away

Comment-to-DM for Instagram and Facebook, with the public reply, the link and the follow-up handled for you. You see who it reached and who clicked.

The automation builder: trigger, public reply, DM and email question, with a live preview of the conversation.

What it takes off your hands

Today
  • Answering “how much?” forty times a day
  • Pasting the same link into every DM
  • Losing the person who asked at 2am
  • Guessing which post brought the leads
With an automation
  • The public reply goes out in seconds
  • The link arrives as a DM with a button
  • Everyone who asked gets it, once
  • Triggered, DMs sent and click rate, per automation

Three screens, start to finish

  1. The automation template gallery.

    Pick how it starts

    Six templates fill in the steps: send a link on a keyword, share prices on request, collect waitlist signups, reply to every comment, trade a freebie for an email, answer story replies.

  2. The four steps of a flow in the builder.

    The flow fills itself in

    Trigger, public reply, DM, and the question that collects an email. Every step stays editable, and the preview shows exactly what the person will see.

  3. An automation’s results: comments captured, DMs sent, clicks and emails.

    Set it live and watch

    Comments captured, DMs sent, link clicks and emails collected, for the brand and for each automation.

What a flow is made of

Four steps, in the words the builder uses.

  1. When someone comments

    Listen on one post, on all Reels, on every post, or on story replies. Match a keyword exactly, by prefix, or anywhere in the comment.

  2. Reply to their comment

    Write as many variations as you like; one is picked at random, so the post does not fill up with the same sentence.

  3. Send the DM

    Your message and a button that carries the link. Clicks are counted against this automation.

  4. Ask for their email

    The question rides along with the offer, a retry for anything that is not an address, and a thank-you that carries the button.

Instagram allows exactly one private reply per comment. That is why the email question travels with the offer instead of arriving as a second DM.

The live preview of the DM the person receives.
The compliance card, with its five checks passing.

Checked before it can go live

The builder runs the same five checks every time, so an automation cannot quietly become the thing that gets an account restricted.

  • Each person is messaged once per campaign
  • No spam-looking trigger
  • DM rate inside Meta’s limits
  • Public replies keep to the reply-gating terms
  • An opt-out path in every conversation
The compliance card, with its five checks passing.

What can set one off

TriggerInstagramFacebook
A comment on one specific postPick the post from the account’s own feed, including posts published outside SocioRolla.YesYes
A comment on any ReelYesYes
A comment on any postYesYes
Someone replies to a storyArrives as a message, so there is nothing to reply to in public.YesNot offered

Who it reached, name by name

Every person the automation messaged, in order, with a badge on the ones who clicked. Export the list as CSV on Max.

The people an automation reached, with a badge on the ones who clicked.
Platforms
Instagram and Facebook
Triggers
Post, Reel, any post, story reply
Plans
Pro: 3,000 people. Max: 7,000
Export
CSV of everyone reached, on Max

Everything in automations

  • Keyword matching: contains, exact or starts with
  • Public reply with as many variations as you like
  • An opener before the offer, when you want one
  • A DM with a button carrying your link
  • Collect an email, with a retry and a thank-you
  • Pause, duplicate or edit a live flow
  • Live, paused and draft states
  • Recent triggers, with recipient, keyword and time

Automation questions

Every flow is checked before it runs: one message per person, no spam-looking trigger, DM rate inside Meta’s limits, an opt-out path, and public replies that keep to the platform’s reply-gating terms.

Keep exploring

Manage accounts without the overwhelm

Bring one brand or twelve; SocioRolla helps you keep up.