Create and schedule your first post
Write a post once, choose where it goes and pick the day and time it publishes.
3 min readUpdated 16 Oct 2026All plans
Before you start
Steps
Open Posts in the sidebar and click New post.
Tick the connected accounts the post should go to, then click Continue. Only accounts connected to this brand are listed.
Add a photo or video. Upload one from your computer, or click From Library to reuse a file already in the brand's library, then click Continue.
Tip: Click an image after adding it to crop it or write its alt text.
Write the caption in the text box, then click Continue.
Settings holds the options each platform allows for this post. Check them, then click Continue.
Check the preview and the pre-flight checklist, then click Continue.
Open the Schedule tab and pick a day and a time, on the brand's clock. Post now publishes straight away instead. Leave Approval on Auto-post so it publishes by itself.
Click the Schedule for button, which shows the date you picked. The app opens the Calendar, and the post publishes on its own at that time.
The post now shows as scheduled in Posts and on the Calendar, where you can open it to edit or reschedule it before it goes out.
Other ways to publish
- Post now publishes as soon as you confirm.
- Optimal time suggests times from the account's audience data, on the paid plans.
- Save draft, at the top of the composer, keeps the post without scheduling it.
Changing a scheduled post
Open it from Posts or the Calendar to edit or reschedule it before it goes out. Times always follow the time zone in Brand settings.