Create your first brand
A brand holds one client's social accounts, posts and calendar, so start each client with one.
3 min readUpdated 16 Oct 2026All plans
Steps
Click the brand name at the top of the sidebar to open the brand switcher.
Click Add brand at the bottom of the list. Only the workspace owner and admins see this option.
Under Brand name, type the name as the client writes it. This is the only field you have to fill in.
Under One-liner, describe what the brand does in a sentence. It shows under the brand's name in the sidebar.
Check the Time zone. It starts as your own, and every post you schedule for this brand publishes on this clock, so change it if the client is somewhere else.
Pick a Brand color. It marks the brand in the switcher and on your workspace home.
Click Create brand. The new brand opens on its dashboard. Create & add knowledge does the same and then opens the Knowledge base, where you describe the brand's voice and audience.
Your first steps on the dashboard lists what is left to set up, such as connecting your accounts, and marks each step done as you finish it.
Plan limits
The Free plan holds one brand with up to four social profiles across it. Essential, Pro and Max have no limit on brands or profiles.
Who can add brands
Only the workspace owner and admins see Add brand. Editors and viewers work in the brands they are given.
Changing it later
The name, one-liner, time zone and colour can all be changed in Brand settings, which you reach from your menu at the bottom of the sidebar. You can also add a brand from Home, with Add brand above the list of brands.