# Reply to comments and keep your posts tidy

Answer comments, message a commenter privately, and hide or delete the ones you don't want.

4 min read. Updated 21 Oct 2026. Pro and Max only.

## Before you start

- [Connect your social accounts](https://sociorolla.com/help/getting-started/connect-accounts)

## Steps

1. Open **Inbox** and click **Comments**. The list on the left has one row per post, with the number of open comments on it.

   ![Step 1: Comments are grouped by post.](https://cdn.sanity.io/images/vy53y317/production/b524ee11b5cff4e4129ad5f8e24db75f528caaa0-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

2. Click a post. Its caption and every comment on it appear on the right, oldest first, with your replies under them.

   ![Step 2: Open a post to read all its comments.](https://cdn.sanity.io/images/vy53y317/production/cb1b24cb2df42fda7dc3e12eae77bdea4ccbfb3c-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

3. Click **Reply** under a comment, write the answer and send it. The reply is posted under that comment on the platform, and the comment moves to **Replied**.

   ![Step 3: Write the reply under the comment.](https://cdn.sanity.io/images/vy53y317/production/447f9bced341406648b9a0f7577c09d10fd7a79a-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

4. Click the send arrow, or press Enter. The comment now shows **Replied**, with your answer under it.

   ![Step 4: Send it.](https://cdn.sanity.io/images/vy53y317/production/cf7587de37c0dcab53416bf74c7e09c8c626ead0-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

5. Click **Message privately** to answer in a DM instead. Instagram and Facebook allow one private message per comment, within 7 days of it. Older comments don't show the button.

   ![Step 5: Message a commenter privately.](https://cdn.sanity.io/images/vy53y317/production/ff049ca527d4c4ba474308f337ec3eef810d84d4-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

6. Click the send arrow. The comment is marked **Messaged privately**, and the button is gone because each comment allows one.

   ![Step 6: Send the private message.](https://cdn.sanity.io/images/vy53y317/production/20fb653be5ad609601974cde3b1372fd010a8abf-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

7. Click **Delete**. A dialog asks you to confirm before the comment is removed from the platform. This is for Instagram and Facebook; on Threads, hide the comment instead.

   ![Step 7: Delete a comment you don't want.](https://cdn.sanity.io/images/vy53y317/production/4cb491f7ba2e7068cfbb1da4d5662c7a9344ad26-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

8. Under the comments is a box for a new comment on the post itself, handy for pinning an answer everyone will see.

   ![Step 8: Comment on the post yourself.](https://cdn.sanity.io/images/vy53y317/production/282f516d6e36052e055702bbc55fbfc2a34a66a1-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

9. Click **Hide** under a comment to take it off your post for others. The **Hidden** view keeps them, and **Unhide** brings one back.

   ![Step 9: Hidden comments wait in their own view.](https://cdn.sanity.io/images/vy53y317/production/5f2d2facbdd527077b7b642c6e992e7937726d90-2880x1800.png?w=1600&sharp=25&q=90&auto=format)

### What each platform allows

- **Reply**: Instagram, Facebook, Threads and YouTube.
- **Message privately**: Instagram and Facebook. One per comment, within 7 days of it, and the button disappears once it is used.
- **Delete someone's comment**: Instagram and Facebook. Threads and YouTube don't offer it.
- **Edit your reply**: Instagram, Facebook and YouTube. Instagram has no edit, so SocioRolla posts the new text and removes the old reply. Threads replies can't be edited.
- **Hide**: on Meta platforms the comment stays visible to its author and their friends, so it looks untouched to them. The badge says **Hidden for others**.
- **YouTube** holds some comments for review. Those show under **Held for review**, where you approve, remove, or remove and ban the author.

### Sync and how long comments stay

**Refresh** fetches the newest comments from your connected accounts. SocioRolla keeps comments in the inbox for 30 days.

### Writing faster

Saved replies belong to the brand, so the whole team shares them. **Rolly** drafts a reply to the comment you are answering and never sends it.

### Plans

Replying and Rolly's drafts are on the Pro and Max plans.

## Related articles

- [Reply to direct messages from the inbox](https://sociorolla.com/help/inbox-and-automations/reply-to-messages)
- [Reply to Threads mentions](https://sociorolla.com/help/inbox-and-automations/answer-mentions)

Source: https://sociorolla.com/help/inbox-and-automations/reply-to-comments
